Game & Watch – How Nintendo Got In to Video Game Business

I watched a video on YouTube about how Nintendo got the idea of producing original Game & Watch devices. I will link the video to the bottom of this blog post. That video inspired me to write this post.

You might not know what Nintendo Game & Watch device is. It reminds a calculator a bit. The idea was born when Gunpei Yokoi, the designer of Game & Watch, and later Game Boy, saw a man traveling in train. The man had a pocket calculator. He was looking very bored and seemed to tap randomly some numbers in his calculator.

Yokoi visioned that Game & Watch would be somewhat a tool to avoid boredom during for example long train trips. Nintendo needed some help to come up with a product like this. So, the design would rely strongly to the technology of pocket calculators. The device had a LCD screen. It was powered with batteries and it featured a D-Pad and some other buttons to control the game.

This was all accomplished in a world that wasn’t yet conquered by Nintendo Entertainment System. We had maybe some Atari 2600’s or something like that in our living rooms but the world and also Nintendo were very different from what it became in the 1980s later.

Game & Watch became very popular. There were several products released by Nintendo between years 1980 to 1991. Of course there was recently two Game & Watch consoles released. I got myself a Zelda one. The other Game & Watch had Super Mario games on it.

I can tell you a bit about my Zelda Game & Watch console. I think it cost about 70 euros. It came with Zelda games that were originally released for NES and Game Boy. It can be charged with a USB-C-cable and it has a good battery. You can see how the game can be controlled from the picture above this blog post.

Xbox Documentary Series on YouTube

It’s been 20 years from the release of the first Xbox or should we call it original Xbox. This was Microsofts successful attempt to get into game business. The path was rough. There were several obstacles on the way.

So the history of this gaming console has been collected to a form of a documentary series. It has six episodes in it that are about 40 minutes per episode. It is possible to view this series from YouTube for free. I can definitely recommend this for someone that has been interested in gaming for a while or to someone that just finds this content somehow interesting.

I have watched five episodes out of six. They have covered topics like the dominance of PlayStation as a gaming device in consumers living rooms and how Microsoft felt that their business was in danger. They just had to react and go from producing software to creating some hardware in the form of a new game console. It wasn’t always clear that there would be a product like Xbox now is in the markets.

So the first chapters describe how Microsoft started in the gaming business. I think everyone that has been involved in consuming games can say that they remember these problems that Xbox 360 had. There were so many consoles returned. It was said that the console was rushed. It wasn’t properly tested. So lots of products ended up returned. Microsoft handled this problem as well as they could and it cost it a lot of money.

I am going to watch the last episode of this series soon. The story is now in the beginning of the battle between Xbox One and PS4 and how Xbox declared that its console would fit perfectly in almost everyones living room. It is also clear that Nintendo had to play its cards in this game also. Did you know that Microsoft made an offer to buy Nintendo way back? If you are interested in this documentary series you can find “Power On: The Story of Xbox” from YouTube.

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