Some Reasons for the Success of Nintendo Switch

nintendo switch and pro controller

Today Nintendo Switch is the third most sold video game console. Only some legendary and popular devices are above it in the statistics. Those consoles are PlayStation 2 and Nintendo DS. I am talking about the global top list of consoles sold. The statistics of a specific region, like North America, Europe or Asia, might differ from the ones that I here am writing you about.

The most sold consoles, huh? PlayStation 2 has held this position for a long time now. It dominated the statistics being the first DVD player for many gamers. It has also a very wide selection in a form of a game library. People were expecting something like this already when only PlayStation 1 was available. During this period we saw a great increase in the number of gamers worldwide as new players and groups were starting to get interested in video games.

What about Nintendo DS and its success. Why did it take place? I guess this has everything to do with it being a portable gaming device. You could take it everywhere and it provided solid library of games and a decent three-dimensional environment for these new types of video games. I guess that before the era of smart phones (I think Apple begun this era by releasing the first iPhone in 2007) this was something very attracting for a gamer.

We are taking now Nintendo Switch in to account while we are having a conversation about the most sold gaming consoles. And actually why is it so? Well, there are some quite clear matters that we can think for a while. One of them is that Nintendo Switch has a gaming library that has a very good quality. There are several Nintendo exclusive games being still released that are very good ones and that you cannot play on another console.

We have to take in count also these delivery problems that Sony and Microsoft faced during the pandemic. This is a reason you cannot underestimate in these talks. There was a long period of time that Xbox Series X and both PS5 models, the one with the disc drive and the one without, were totally unavailable. You could find a Xbox Series S if you were lucky but there was no serious lack of Nintendo Switch consoles. The availability might be the biggest reason that Nintendo Switch climbed to such high levels of units sold during these times.

Why is the Nintendo Switch so cheap? The price is today about 300 euros here in Europe while PS5’s and Xbox’s pricier models wear a price tags way higher. You have to consider that Switch doesn’t come with a proper controller so you might have to spend like 70 euros for Pro Controller. This is of course optional. One factor of the low price seems to be that Nintendo Switch is very underpowered especially when compared to its main competitors of this generation of consoles. It is compared to Xbox 360 when we are discussing about pure performance. The upcoming Switch 2 that we are going to get more information from Nintendo by 2nd of April is said to be as powerful as PS4. So, the pure power is not the case when dealing with success here.

We also cannot forget the appeal of Nintendo’s brand. They are known to be a “mega” huge gaming company since the early days of Nintendo Entertainment System, or NES for short, back in the beginning of 1980s. It was the video game console that made home video gaming popular again while many consumers were very disappointed in Atari’s 2600 and especially their games and overall quality that finally caused a big depression of video games consuming and playing in the first years of 1980s. NES was definitely the console that made gaming popular again. You could trust Nintendo and it was something considered to have a good quality.

Today PS2 has sold wolrdwide over 160 million units. Nintendo DS has sold 154 million units. Nintendo Switch is behind these two with 150,8 million sold units. It is very exciting to see how is the Switch ending up to sell as the sales might dive down after or even before Switch 2 is getting released. How many people are going to buy Nintendo Switch if the Switch 2 is already available? The price of this new Nintendo console is predicted to be somewhere between 400 or 500 euros. However the price or other details, like release date, are not yet officially announced.

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